Zoéga 125 Years 2011

Zoega’s 125th anniversary consisted of a series of kick-offs leading up to one big night of celebration. Pre-event activities involved everything from segway rides to test drives of roaring muscle cars. In the light of Zoega’s sponsorship of HIF, the final celebration was held at the popular soccer team’s home arena, the Olympia. Many of the event’s suppliers were hand-picked from the HIF network to further promote the club and reward its partners.

400 guests met on the field for an opening cocktail, followed by dinner in the specially decorated Olympia hall. Stage content and entertainment was built around Carlos Zoéga’s travels around the world to Helsingborg, integrated with performances by Ulrika Skoglund Band. Hosts for the evening were Tina Leijonborg and impressionist Anders Mårtensson.