Nissan Working Stars Tour

Nissan Working Stars Tour was all about presenting the company’s fleet of LCV-cars to the hardworking stars in the country; namely the handymen. To get their attention and cover as many parts of Sweden as possible, Creative Meetings chose to organize a road-show including twelve stops. Outside strategic hardware stores, a nice setting was built around a trailer. Handymen, on the way to the store for their daily shopping, where served an early breakfast, offered the possibility to compete for gift vouchers at the hardware store as well as acquaint themselves to the LCV-cars.

The road-show was a success; a lot of people paid a visit and Nissan got many fruitful leads.


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