Coca-Cola Sweden National Conference

In a nationwide launch of a new CSR strategy, Coca-Cola Sweden let their entire staff join forces with the Salvation Army thrift stores, Myrorna, for a day, taking on nearly 80 different challenges within the Myrorna organization. A full day of volunteer work was finished in a joint conference session featuring all Coca-Cola Sweden employees.

The event continued into the night – a round-the-world theme took guests on an imaginary journey through different places and cultures, celebrating the diversity within the Coca-Cola workforce. Food, music, entertainment and art from all over the globe framed the evening’s festivities.

“We’ve worked with Creative Meetings on numerous occasions – they are always sensitive to our wishes, they manage our resources responsibly and, above all, they are highly professional”.

– Göran Holm, President, Coca-Cola Sweden

The event received the ”Corporate Event of the Year” award at the Swedish sponsorship and event awards Gyllene Hjulet in 2010.


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